![Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike? Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?](https://andscape.com/wp-content/uploads/2018/05/gettyimages-455577444.jpg?w=1500)
Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?
![Los Angeles, United States. 02nd Nov, 2018. A pair of Nike LeBron 15 basketball shoes hang from traffic signal in front of Nike ad featuring Los Angeles Lakers forward LeBron James to Los Angeles, United States. 02nd Nov, 2018. A pair of Nike LeBron 15 basketball shoes hang from traffic signal in front of Nike ad featuring Los Angeles Lakers forward LeBron James to](https://c8.alamy.com/comp/R3M3T6/los-angeles-united-states-02nd-nov-2018-a-pair-of-nike-lebron-15-basketball-shoes-hang-from-traffic-signal-in-front-of-nike-ad-featuring-los-angeles-lakers-forward-lebron-james-to-commemorate-the-30th-anniversary-of-the-just-do-it-campaign-on-the-side-of-building-on-w-washington-blvd-between-s-hill-street-and-s-broadway-in-los-angeles-friday-nov2-2018-its-only-a-crazy-dream-until-you-do-it-the-advertisement-reads-in-white-letters-in-front-of-a-black-and-white-portrait-of-james-wearing-a-no-23-jersey-photo-via-credit-newscomalamy-live-news-R3M3T6.jpg)
Los Angeles, United States. 02nd Nov, 2018. A pair of Nike LeBron 15 basketball shoes hang from traffic signal in front of Nike ad featuring Los Angeles Lakers forward LeBron James to
![Los Angeles, United States. 02nd Nov, 2018. Dylan Stewart of Riverside, Calif. poses in front of Nike ad featuring Los Angeles Lakers forward LeBron James to commemorate the 30th anniversary of the " Los Angeles, United States. 02nd Nov, 2018. Dylan Stewart of Riverside, Calif. poses in front of Nike ad featuring Los Angeles Lakers forward LeBron James to commemorate the 30th anniversary of the "](https://c8.alamy.com/comp/R3M3RN/los-angeles-united-states-02nd-nov-2018-dylan-stewart-of-riverside-calif-poses-in-front-of-nike-ad-featuring-los-angeles-lakers-forward-lebron-james-to-commemorate-the-30th-anniversary-of-the-just-do-it-campaign-on-the-side-of-building-on-w-washington-blvd-between-s-hill-street-and-s-broadway-in-los-angeles-friday-nov2-2018-its-only-a-crazy-dream-until-you-do-it-the-advertisement-reads-in-white-letters-in-front-of-a-black-and-white-portrait-of-james-wearing-a-no-23-jersey-photo-via-credit-newscomalamy-live-news-R3M3RN.jpg)